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Research papers

Mirror, mirror on the wall

If we define the client as anyone without whom a business wouldn’t exist, there is a group of people that are very important to marketing research but are ironically overlooked. In this presentation we treat the respondents with the same...

Catalogue: Congress 2015: Revelations
Authors: Hetta Bramley, Kristin Hickey
October 1, 2015
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Citation

Bramley and Hickey (2015a, October 01). Mirror, mirror on the wall. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/mirror-mirror-on-the-wall-8583